It sounds like such a simple point to make, but before you jump head-first into designing your website, you first need to be clear on its purpose.
Web design evolves quickly, but there are some more prevalent trends you can learn from. At this point, it’s important to note that just because a web trend is current.
The first thing that springs to mind when you think of quality web design is a professional agency, right? And while top companies largely do a great job, they can be eye-wateringly expensive.
WordPress.org is a self-hosted, open-source CMS (content management system) – but all you really need to know is that it’s the most popular platform for designing a website.
Ecommerce platforms work in a very similar way to website builders, but they’re specifically designed to help you set up an online store. Some are purpose-built just for ecommerce.
Shopify stands head and shoulders above its peers as the best ecommerce platform. It has a range of themes which are all designed with your products in mind, and more sales features than you can shake a stick at.
Between Shopify and Wix, BigCommerce is far more similar to the former. It’s designed solely for selling online, and is widely regarded as one of the best platforms to create an online store with.
Now you’re clear on your site’s purpose, clued up on the latest web design trends, and have a platform in mind, you should have a much better idea of what you need from a template.
When designing your site, you should think about how everything you do relates to your overall brand. Everything from the color scheme to font style and imagery play a part in telling your brand’s story. It’s important they’re all sending the same message.
Positioning refers to where your content sits on each page, and how it’s laid out. Optimization, meanwhile, is the process of tweaking content to help it rank higher on search engines, such as Google or Bing.